MY PORTFOLIO

Creative & Data-Driven Professional

I have over 5 years’ experience as a CRM and Email Specialist working across lifestyle and e-commerce brands. This portfolio showcases key CRM projects across lifecycle strategy and campaign delivery.

Alongside my professional experience, I have undertaken further study in design, enabling me to approach CRM holistically and creatively — from branding and content through to product design and user experience. I am also open to applying my skills in these areas.

  • From building cohesive, on-brand email templates to implementing dynamic content, explore key CRM projects below.

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  • With further study in user experience design, I apply UX principles to CRM journey mapping, automated email flows, and app concepts.

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CRM + Email Projects

  • MicroChannel - Email Design, Copy & Build

    View emails I designed in Adobe Photoshop and deployed via Microsoft Dynamics CRM.

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  • Bed Threads - Dream Club Loyalty Personalised Email

    Explore the personalised email campaign I created for Bed Threads’ Dream Club loyalty program, using Django syntax and dynamic content in Klaviyo.

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  • Bed Threads - Email Templates

    Discover the email templates I designed with the team in Figma, then built in Klaviyo using HTML/CSS with custom and fallback fonts.

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  • Bed Threads - Winback Automated Email Flow

    Discover an automated winback email flow I built at Bed Threads to re-engage lapsed customers.

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UX Projects

  • Sheridan - Build Your Own Bed Set App Concept

    Explore an app concept created at Sheridan while studying User Experience Design at General Assembly, designed and prototyped in Figma.

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