Email campaigns and automated flows were built using different designs, resulting in an inconsistent brand experience across customer touchpoints.

• Collaborated with graphic designers to create cohesive, on-brand email templates in Figma

• Advised on email best practices, including accessibility, the 80% text / 20% image guideline, and placing key call-to-action buttons above the fold

• Built responsive email templates in Klaviyo using custom HTML/CSS and fallback fonts

• Tested templates using Validity to ensure compatibility across major email clients

• Established consistent, on-brand email designs across campaigns and automated flows, improving overall brand cohesion

• Created campaign and automation overviews in Figma to improve stakeholder visibility and alignment

• This foundation enabled faster campaign execution and improved consistency across lifecycle communications