Create consistent email communications while tailoring content for each software partner—ensuring every email honoured individual partner brand identities within MicroChannel’s ecosystem.

• Designed and delivered partner-specific email templates aligned with both MicroChannel and individual partner brand guidelines

• Adapted email copy to suit varying partner tones, products, and value propositions

• Built and deployed HTML/CSS emails within Microsoft Dynamics CRM

• Tested and optimised emails for responsiveness and compatibility using Litmus

• Worked cross-functionally with internal stakeholders to refine layouts, messaging, and call-to-action hierarchy

• Clear visual and tonal distinction between partner emails, improving recognition and engagement

• Increased click-through rates and lead generation through clearer messaging and partner-specific design