MY PORTFOLIO
Creative & Data-Driven Professional
I have over 5 years’ experience as a CRM and Email Specialist working across lifestyle and e-commerce brands. This portfolio showcases key CRM projects across lifecycle strategy, campaign delivery, and automation.
Alongside my professional experience, I have undertaken further study in design, enabling me to approach CRM holistically and creatively — from branding and content through to product design and user experience. I am also open to applying my skills in these areas.
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From building cohesive, on-brand email templates to optimising automated customer flows and reporting, explore key CRM projects below.
View CRM Projects →
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With further study in user experience design, I apply UX principles to CRM journey mapping, automated email flows, and app concepts.
View UX Projects →
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With a background in photography and styling, I create visually engaging content informed by trends and data.
View Content & Visual Work →
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Expanding on my marketing and e-commerce experience, I studied Fashion Business to gain a practical understanding of sourcing, manufacturing and product design within e-commerce.
View Production & Design Projects →
CRM Projects
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Bed Threads - Email Templates
Explore email templates & campaigns I have set up for Bed Threads & MiroChannel.
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Bed Threads - Dream Club Loyalty Dynamic Email
Explore advanced dynamic content that I have created for Bed Threads.
View my other projects
UX | Content | Production + Design
UX Projects
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Sheridan - Build Your Own Bed Set App Concept
Explore the app concept I created while working at Sheridan and studying User Experience Design at General Assembly.
View my other projects
CRM | Content | Production + Design
Content & Visual Work
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MicroChannel - Marketing Assets & Copy
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Meet Me for Chai - Illustrations
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View my other projects
CRM | UX | Production + Design
Production + Design
View my other projects
Content | UX | Production + Design