MY PORTFOLIO

Creative & Data-Driven Professional

I have over 5 years’ experience as a CRM and Email Specialist working across lifestyle and e-commerce brands. This portfolio showcases key CRM projects across lifecycle strategy, campaign delivery, and automation.

Alongside my professional experience, I have undertaken further study in design, enabling me to approach CRM holistically and creatively — from branding and content through to product design and user experience. I am also open to applying my skills in these areas.

  • From building cohesive, on-brand email templates to implementing dynamic content, explore key CRM projects below.

    View CRM Projects →

  • With further study in user experience design, I apply UX principles to CRM journey mapping, automated email flows, and app concepts.

    View UX Projects →

  • I create visual content combining graphic design and copywriting, guided by trends.

    View Content & Visual Work →

  • Expanding on my marketing and e-commerce experience, I studied Fashion Business to gain a practical understanding of sourcing, manufacturing and product design within e-commerce.

    View Production & Design Projects →

CRM Projects

  • MicroChannel - Email Design & Copy

    View emails I designed in Photoshop and deployed via Microsoft Dynamics CRM for MicroChannel.

    View Project Details

  • Bed Threads - Dream Club Loyalty Dynamic Email

    Explore the personalised email campaign I created for Bed Threads’ Dream Club loyalty program.

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  • Bed Threads - Email Templates

    Discover the email templates I created in Figma and Klaviyo for Bed Threads, designed to streamline workflows and accelerate campaign delivery.

    View Project Details

View my other projects
UX | Content | Production + Design

UX Projects

  • Sheridan - Build Your Own Bed Set App Concept

    Explore an app concept created while working at Sheridan and studying User Experience Design at General Assembly.

    View Project Details

View my other projects
CRM | Content | Production + Design

Content & Visual Work

  • MicroChannel - Marketing Assets & Copy

    View marketing brochures and supporting copy created for MicroChannel’s B2B campaigns.

    View Project Details

  • Meet Me for Chai - Illustrations

    View illustrative assets created for Meet Me for Chai’s brand identity.

    View Project Details

View my other projects
CRM | UX | Production + Design

Production + Design

  • Diploma in Fashion Business - Project 2

    View a fashion business project completed at TAFE, covering sourcing, manufacturing, and design development.

    View Project Details

View my other projects
Content | UX | Production + Design